This is about marketing: Selling condoms in the Congo.
Why it is not successful?
The condom companies’s marketing was not focused on the audience.
Amy Lockwood says that it is important to see WHO is the customers, not What you are selling.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
“The opposite may also be true”
In this globalized society, understanding is essential to survive and succeed.
You may think you are right, but you probably not.
Your assumption based on your knowledge, experience, or whatever, can block your thinking way of outside the box.
To be a creative person in business world, and to be successful in my career in this multicultural society,
understanding each other, and respecting others’ opinion is very important.