March 10, 2013
This is about marketing: Selling condoms in the Congo.
Why it is not successful?
The condom companies’s marketing was not focused on the audience.
Amy Lockwood says that it is important to see WHO is the customers, not What you are selling.
March 4, 2013
Image courtesy of Neutron, LLC.
This is one funny image for easy understanding of the definitions.
Marketing: Talk about yourself how a great lover you are. Trust or not, that is depending on the girl.
Public Relations:The girl hears about him that how a great lover he is through her friend by communicating.
Advertising:He is advertising himself as a great lover to her constantly.
Branding:She recognize him as a great lover. If she does without him advertising himself, then it is Brand Recognition.
February 23, 2013
5 Big Content Marketing Questions Answered.
Content marketing is a marketing activity that involves creation and sharing of media and publishing content to acquire customers.
Thus, the content is very important key factor that should be attractive to the customers.
The five big questions are:
Question 1: Exactly why Is Content Marketing Highly Recommended?
Question 2: Am I Able To Do My Very Own Content Marketing? Or Do I Require a Marketing Service?
Question 3: Is Content Marketing Just about Web Copy?
Question 4: How Should I Evaluate If My Content Is Performing?
Question 5: Just How Do I Get Rolling?
This article explains why the content marketing is effective and how to use properly to avoid just web copying and to improve business conversion.
February 18, 2013
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.