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Are you a small business owner? If you want to develop your online presence, you should consider joining social networks. Keep reading to find out more about social media marketing.

Create some accounts on different social networks. Facebook and Twitter are a good place to start but keep in mind that your target audience might be using different social networks. Consider joining Pinterest, Reddit, Tumblr or any other site that a non-negligible percentage of your customers uses regularly. Do not hesitate to have your customers answer to surveys about their favorite social networks. Join a site if you believe your customers use it and wait to see some results before you decide to use one of these sites for a major marketing campaign such as launching a new product or organizing a contest.

List your businesses on sites such as Yelp or Foursquare. Create a detailed profile, add some pictures…

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