This post is really funny.
Every marketers and advertisement designers should consider this unexpected ads when it is misplaced!
I’m practically jumping up and down with excitement while I write this. I was watching a show online last week, and an ad came up for Microsoft Outlook. I was pleasantly surprised when I saw that a lesbian couple was featured in the ad, the storyline involving a marriage. Something like this would have never found its way into an ad even a year or two ago; I love that homosexuality in advertising is no longer being viewed as a marketing risk.
Actually, I’m in a TV Criticism and Analysis class this semester and we talked about how self-proclaimed “homosexual channels” hold the advantage in the LGBT audience. Apparently the spending power of a gay or lesbian couple is higher for some areas of consumerism— areas that many marketers won’t touch for fear of losing part of the audience they already have. However, maybe that’s changing.
The Microsoft ad isn’t…
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“Personal Branding is the culmination of your actions; it’s an image that marks you as a brand. It is you, the entire package, outside and inside, in the sense that you’re unique and distinguishable from others” Joshua Waldman, MBA. Social media strategist and founder of Career Enlightenment.
I would like to have my personal brand as well. This doesn’t mean that I am a designer or whatsoever, this means a brand of myself. To have a great and attractive brand, I should have a good understanding of myself and future plan to be what kind of product and brand I would to be. For myself, personally, I would make my direction of building personal brand to business related as it is my future plan. It may include work experience, personality, personal experience, appearance, knowledge, opinions, and so on.