The Jennifer Lee's PLUS

Monthly Archives: February 2013


The Bank of Canada’s failure to forecast the fall 2012 economic downturn is an ongoing mystery. What makes this failure even more puzzling is that the Bank of Canada’s forecasts, while overly optimistic, have been relatively accurate since the recession.


5 Big Content Marketing Questions Answered.

Content marketing is a marketing activity that involves creation and sharing of media and publishing content to acquire customers.

Thus, the content is very important key factor that should be attractive to the customers.

The five big questions are:

Question 1: Exactly why Is Content Marketing Highly Recommended?

Question 2: Am I Able To Do My Very Own Content Marketing? Or Do I Require a Marketing Service?

Question 3: Is Content Marketing Just about Web Copy?

Question 4: How Should I Evaluate If My Content Is Performing?

Question 5: Just How Do I Get Rolling?

This article explains why the content marketing is effective and how to use properly to avoid just web copying and to improve business conversion.


Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.


As a expected undergrad graduate in 2013, I have been experiencing the process of job searching in various perspective.

It includes job searching, poor economy, importance of people connection, internship, past work experience, volunteering experience, salary expectation, gpa, and so on.

Unfortunately, this new article is a good news or bad news for new grad in Canada depending on how you perceive the job market.

“Canadian employers shed 21,900 jobs last month, the first decline in half a year, as schools and factories reduced headcount. Despite the drop, the country’s jobless rate ebbed to 7 per cent in January from 7.1 per cent as fewer people looked for work, Statistics Canada said Friday. Job growth had been robust in recent months, strength that seemed at odds with other data that showed a clear slowdown in the economy. The latest report shows employment levels are now starting to reflect that soft patch, economists said.”

This means that fewer people are passionated to look for a job even though they want to.

Somehow, it says the job growth had been robust in recent, but new grads are still having hard time to find a job.



The number of working women over age 65 rose 147 per cent from 1977 to 2007; those over 75 rose 172 per cent, according to the department’s Bureau of Labor Statistics. Over the next five years, the number of older women in the work force will grow at a rate faster than younger women and almost double that of older men, the bureau said.

Some growth can be attributed to economic travails, but many women say they are making up for lost time after raising children or being shut out of male-dominated jobs in their younger working days. Others can’t imagine turning their backs on hard-won career gains.

“The opposite may also be true”

In this globalized society, understanding is essential to survive and succeed.

You may think you are right, but you probably not.

Your assumption based on your knowledge, experience, or whatever, can block your thinking way of outside the box.

To be a creative person in business world, and to be successful in my career in this multicultural society,

understanding each other, and respecting others’ opinion is very important.