Are you a small business owner? If you want to develop your online presence, you should consider joining social networks. Keep reading to find out more about social media marketing.
Create some accounts on different social networks. Facebook and Twitter are a good place to start but keep in mind that your target audience might be using different social networks. Consider joining Pinterest, Reddit, Tumblr or any other site that a non-negligible percentage of your customers uses regularly. Do not hesitate to have your customers answer to surveys about their favorite social networks. Join a site if you believe your customers use it and wait to see some results before you decide to use one of these sites for a major marketing campaign such as launching a new product or organizing a contest.
List your businesses on sites such as Yelp or Foursquare. Create a detailed profile, add some pictures…
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I’m practically jumping up and down with excitement while I write this. I was watching a show online last week, and an ad came up for Microsoft Outlook. I was pleasantly surprised when I saw that a lesbian couple was featured in the ad, the storyline involving a marriage. Something like this would have never found its way into an ad even a year or two ago; I love that homosexuality in advertising is no longer being viewed as a marketing risk.
Actually, I’m in a TV Criticism and Analysis class this semester and we talked about how self-proclaimed “homosexual channels” hold the advantage in the LGBT audience. Apparently the spending power of a gay or lesbian couple is higher for some areas of consumerism— areas that many marketers won’t touch for fear of losing part of the audience they already have. However, maybe that’s changing.
The Microsoft ad isn’t…
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A lot of headlines have focused on the new Galaxy S4 as a potential iPhone challenger in terms of hype and mindshare, but mobile ad firm Velti offers a different perspective in its February summary of global exchange data from its network. The company still sees iOS and iPhone dominating among mobile advertisers, despite the rising tide of Android devices.
Velti saw that 8 of 10 devices on its global ad exchange were iOS-based, including the iPhone 5, iPhone 4S and iPhone 4. Samsung managed to take two of the top 10 spots, but placed relatively low on the list with the Galaxy SII and Galaxy SIII at 7 and 10 respectively. The Galaxy SII is the only one to crack the top five in any region, coming in fifth overall in Europe, and while in general older phones ruled (there’s generally bound to more of them active out there)…
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